SEO report of itsinthedesign.com

It's in the Design

www.itsinthedesign.com/

It's in the design - Banners, trade show displays, booths


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.itsinthedesign.com/

Character length : 23

Title
It's in the Design
Description
It's in the design - Banners, trade show displays, booths
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
It's in the Design

Character length : 18

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
104100
Heading structure in the source code
  • <H4> Shopping Cart
  • <H1> It's in the Design
  • <H3> Information
  • <H3> Customer Service
  • <H3> Extras
  • <H3> My Account
Word cloud
  • cart13
  • add10
  • clock9
  • desk9
  • custom5
  • horse4
  • guitar4
  • account4
  • shopping3
  • design3
  • buffalo3
  • wish2
  • list2
  • information2
Keyword matrix
wordtitledescriptionsheading
cart
add
clock
desk
custom
horse
Two Word cloud
  • add to cart6
  • desk clock6
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
2.30
Flesch Reading Ease
83.10
Coleman Liau Index
11.00
Automated Readability Index (ARI)
1.50
Dale–Chall Readability
4.90
SMOG Index
6.60
Spache Readibility
5.00
Number of letters
946
Number of words
207
Number of sentences
76
Average words per sentences
3
Number of syllables
296
Syllables in words
303
Average syllables in words
1.43
Number of words in first three syllables
26
Percentage of word / syllables
12.56
Words not in Dale-Chall easy-word list
62
Words not in Spache easy-word list
72

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 960px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,886 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
57
Number of source domains
7
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://ajax.googleapis.com/ajax/libs/jquery/1.6.1/jquery.min.js
  • http://ajax.googleapis.com/.. /jquery-ui.min.js
  • http://www.itsinthedesign.com/.. /jquery.cookie.js
  • http://www.itsinthedesign.com/.. /jquery.colorbox-min.js
  • http://www.itsinthedesign.com/catalog/view/javascript/jquery/tabs.js
  • http://www.itsinthedesign.com/catalog/view/javascript/common.js
  • http://www.itsinthedesign.com/.. /jquery.nivo.slider.pack.js
  • http://www.itsinthedesign.com/.. /jquery.jcarousel.min.js
List of render blocking css files
  • http://www.itsinthedesign.com/.. /stylesheet.css
  • http://www.itsinthedesign.com/.. /slideshow.css
  • http://www.itsinthedesign.com/.. /carousel.css
  • http://ajax.googleapis.com/.. /jquery-ui.css
  • http://www.itsinthedesign.com/.. /colorbox.css
  • http://fonts.googleapis.com/css?family=Arvo
  • http://fonts.googleapis.com/css?family=Ubuntu
  • http://fonts.googleapis.com/css?family=Antic
  • http://fonts.googleapis.com/css?family=Droid+Sans

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
368.35KB
Javascript minifying
You can save 1.1KB (41% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
78.58KB
CSS minifying
You can save 2.2KB (28% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
19.99KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
51
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.itsinthedesign.com/catalog/view/javascript/common.jsExpiry time is not specified
http://www.itsinthedesign.com/.. /jquery.colorbox-min.jsExpiry time is not specified
http://www.itsinthedesign.com/.. /jquery.jcarousel.min.jsExpiry time is not specified
http://www.itsinthedesign.com/.. /jquery.nivo.slider.pack.jsExpiry time is not specified
http://www.itsinthedesign.com/catalog/view/javascript/jquery/tabs.jsExpiry time is not specified
http://www.itsinthedesign.com/.. /jquery.cookie.jsExpiry time is not specified
https://www.positivessl.com/images-new/PositiveSSL_tl_trans.gifExpiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
855.22KB
Image optimisation
You can save 33.3KB (23% compression) by optimising the images below:

 Links

We found a total of 70 different links.
Internal links: 66
External links: 4

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
192.138.189.65
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : It's in the Design, ( 0px from top )
  • H4 : Shopping Cart, ( 15px from top )
  • H3 : Information, ( 1298px from top )
  • H3 : Customer Service, ( 1298px from top )
  • H3 : Extras, ( 1298px from top )
  • H3 : My Account, ( 1298px from top )

 Typos

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